East Coast Girl's Uniform

Felicite's Boyfriend Maxi dress (and our best selling dress!) is crafted in easy breezy cotton gauze. This single-pocket button front can be easily...

Felicite means Happiness! Felicite's Boyfriend Maxi dress (and our best selling dress!) is crafted in easy breezy cotton gauze. This single-pocket ...

The "Marie" lace trim tank top pairs delicate detailing with a sleek, refined silhouette—perfect for layering under a blazer or stealing the spotli...

I am NY tee    

The perfect weekend cozy sweater and comes in ONE SIZE so it makes the perfect gift!     The Fall Sweater That Every Fashion Editor Is Obsessed Wi...

Timeless, classic, effortless.... we could go on and on. We were inspired by all things "COASTAL CHIC"- neutral colors, sustainable fabrics, a touc...

Classic cozy meets all-American cool. This cable knit sweater keeps things timeless from the front and brings the statement from the back with a bo...

WEAR WITH Jordan tank  Complete the Look The Ex-Boyfriend Short is a mid-rise bermuda style with raw hems. Designed with a bit of ease for a slight...

AG Jeans "Hattie" barrel leg is turned into barrel shorts or the warmer seasons. It features a raw hem in faded medium-wash denim falling right abo...

Meet the mini that goes with everything 🤍This cute white mini skirt is your go-to for instant outfit magic. Fresh, flirty, and effortlessly stylish...

The Everett tee from Perfect White Tee is the best selling harley tee with stripes! Your favorite silhouette with clean lines, a relaxed shape, and...

From Perfect White Tee - Hendrix is the perfect slightly oversized v-neck. Deep enough neckline… but not TOO deep.  Hendrix is crafted from soft li...

From Perfect White Tee, the Tyler is hands down, your new favorite sweatshirt. With a drop shoulder and easy fit, it's lightweight, relaxed 100% Co...

The perfect cozy essential. Perfect White Tee's best selling “inside out” sweatshirt is designed with signature exposed seams and buttery soft cott...

Meet your new favorite jogger. the Johnny is made with signature buttery soft french terry cotton. This ankle length jogger fits true-to-size and t...

Zanatany's products are all Consciously Crafted by Women Artisans in Madagascar. "Zanatany" means "child of the land" in Malagasy—a fitting name fo...

Effortless style meets everyday comfort. The Annie flip-flop sandal combines ergonomic design with a classic, minimalist beachwear vibe.  

DETAILS Retro style White laces for contrast Padded interior Come with 2 sets of laces FIT True to size CARE & COMPOSITION Upper-Faux sued...

Classic cool meets off-road attitude. This baseball cap, featuring the iconic Bronco car logo, is made for wherever the day takes you—city streets,...

Consider this your official degree in spending logic. This “Masters in Girl Math” hat is playful, relatable, and guaranteed to get a...

Add elegance and fun to your look with our handmade necklace, crafted by expert artisans using gold-plated brass, acrylic cherries, and pearls. Ver...