Lady Like-Ish

 Lady Like-ISH

 ave you never hear a word at all for most of your life, and then suddenly it’s just…everywhere? That’s what’s happening with demure right now: The term has taken over social media thanks to the efforts of creator Jools Lebron (known on the app as @joolieannie ).

 Oversize bows. Flouncy, lacy dresses. Midi Lengths.

 The 2025 fashion shows had a sense of delicate restraint. Many designers in their spring 2025 collections offered ladylike bow blouses and nightgown dresses with Victorian flourishes like ruffled collars. Hair twisted into a low bun, minimal make-up and Mary Janes.

 Are you ready…for…

 Demure?