A new era ofwestern fashion in pop culture was shared by superstar Beyoncé, alongside #BadBunny, #BellaHadid, #jlo and #kendalljenner. Now, It-girls are giddying up to try #CowboyCore. While there are significantly fewer tumbleweeds to lasso these days, the rugged trend is timeless and versatile. Representing a romantic #Americana sensibility, cowboy-core prevails as it harkens back to an era when opportunities were seemingly endless.