New Arrivals

Classic cozy meets all-American cool. This cable knit sweater keeps things timeless from the front and brings the statement from the back with a bo...

Born and raised amidst the shades of the blue sea of Positano, Positano Couture is a family-run clothing boutique, curated with affection and passi...

Born and raised amidst the shades of the blue sea of Positano, Positano Couture is a family-run clothing boutique, curated with affection and passi...

A soft cozy reminder you can wear: YOU ARE LOVED.  Perfect for chilly days, comfy nights, and anytime you need a little extra heart.

Big varsity energy with a heart. The LOVED logo says it all—classic collegiate style with a feel-good message.  (minus the homework!) Cozy, confid...

Wear With Our Sequin Skirt Our exclusive Paris Chérie graphic adds a sweet, flirty touch — like a love note from the City of Light.

How To Style The Girl Sweatshirt Our very own vintage and retro inspired Varsity sweatshirt. Super soft and slouchy, it will only get better with e...